IKEA without parking?

An furniture store without parking would seem a rather unusual sight, but there indeed is one planned like that – IKEA’s city-centre Vienna Westbahnhof store.

It is currently under construction and aims to address the “radically changed customer and mobility behaviours”. This could be because the costumers are less and less eager to tackle the delivery of purchased furniture themselves, and mostly rely on the delivery service.

According to IKEA “around two thirds of Viennese people living in the inner city districts of Vienna do not even have a car any more. They come by public transport, walk, ride bicycles or take a scooter. IKEA Vienna Westbahnhof serves all these changed behaviours.”

In my view it is because people living in the capital cities of Europe who do not own a car have a higher level of disposable income (a car is a substantial cost). This allows those customers spend more money on other things like home improvement, and IKEA sees it.

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